As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, Jeff Jarvis offers an overview of important lessons from the era we leave behind.

Jarvis traces the epoch of print from its fateful beginnings to our digital present. He tracks Western industrialized print to its origins; explores its invention, spread, and evolution; as well as the bureaucracy and censorship that followed. Additionally print gave rise to the idea of the mass—mass media, mass market, mass culture, mass politics, and so on—that came to dominate the public sphere.

Hear more about this complex and compelling history of technology and power and the lasting impact it has today.