Image - faces of panelists

Past Event

The Cult of We: The WeWork Story

WeWork revolutionized working spaces. By investing in commercial real estate and converting property into flexible shared workspaces, WeWork co-founder Adam Neumann was set to transform the way people get work done. The company offered more than shared space, investing in education and housing initiatives through its WeGrow schools and WeLive residences. Israeli businessman Adam Neumann was on track to become the world’s first trillionaire, but the company soon found itself burning through money with a last hope attempt through a Hail Mary IPO.

From the minds of Wall Street Journal reporters Eliot Brown and Maureen Farrell, The Cult of We uncovers the wins, hiccups, and turmoil of tech startups. Eliot Brown has spent his career covering startups, venture capital, commercial real estate and economic development. Similarly, Maureen Farrell focuses on the role of initial public offerings and capital markets in creating a successful business. Together, Brown and Farrell delve into the case of WeWork founder Adam Neumann to better understand how startups can revolutionize the world and what happens when they fail to do so.

Join us as Eliot Brown and Maureen Farrell, along with program moderator Charles Duhigg, uncover the gripping reality of tech startup culture.

Notes

This is a free-for-members program. Members: Click on the "Buy Tickets" button above to order your tickets, and select the members link on the left side of the page. Your username is the email you used to sign up as a member. You can also request a password reset if needed. Discount will automatically be applied at checkout.

This is an online-only program; please pre-register to receive a link to the live-stream program. We welcome donations made during the registration process to support the production of our online programming.

Copies of The Cult of We are available for purchase at check-out (domestic U.S. shipping only).

In association with INFORUM

Brown photo by Andrew Kwok; Farrell photo by Brie Anderson.

August 10, 2021

United States

Speakers
Image - Eliot Brown
Eliot Brown
Reporter, The Wall Street Journal; Co-author, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion; Twitter @eliotwb
Image - Maureen Farrell
Maureen Farrell
Reporter, The Wall Street Journal; Co-author, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion; Twitter @maureenmfarrell
Image - Charles Duhigg
In Conversation with Charles Duhigg
Contributor, The New Yorker; Author, Smarter Faster Better: The Transformative Power of Real Productivity
Format

5–6 p.m. (Pacific Time) program