Dream First, Details Later with Ellen Bennett and Angela Duckworth

"I love, love, love this book! The true story of a true heroine for our times—bold, brash and entirely honest about the downs and ups of making dreams come true."
—Angela Duckworth, New York Times bestselling author of Grit

Have you ever had a glimmer of an idea for a new company, project or product but were convinced you didn’t have the tools to get started? Ellen Marie Bennett, CEO of Hedley & Bennett, may have a concise but powerful piece of advice for you: “You got this! Dream first, details later.”

At 24, Bennett was a line cook at Providence, a two Michelin-starred Los Angeles restaurant. As she explored the culinary world and sharpened her skills, she also noticed the poorly designed aprons and shirts kitchen staff were required to wear. She decided to use her experience as a chef (in other words, not as a manufacturer but as a person who actually wore these uniforms) and leveraged this into a multi-million dollar apparel company. Her premium chef aprons and kitchen gear are worn by several of the best chefs and home cooks around the world.

Join Bennett at INFORUM and in conversation with author and Character Lab CEO Angela Duckworth, to learn how “fake it ‘till you make it” is actually a practical and effective business strategy, and how making your dreams a reality is as simple as just going for it.


Bennett photos by Studio 1208.

Image - Ellen Bennett
Ellen Bennett
Founder and CEO, Hedley & Bennett; Author, Dream First, Details Later: How to Quit Overthinking and Make It Happen!
Image - Angela Duckworth
Angela Duckworth
Founder and CEO, Character Lab