Me vs. We: What Matters Most for Climate Action?

Where does change begin? Addressing the climate challenge requires incremental and transformational change on both personal and systemic levels. That means altering our personal habits as citizens, consumers, employees and parents. 

At the same time, society needs to fundamentally modernize the food, transportation, building and energy systems. That mind-blowing amount of change is so daunting, it’s no wonder people look at the scale of the challenge and want to skip away into the happy land of denial. 

How can we think about change—and how do our words shape our behavior? Will factors such as power, social status and morality affect the transition to a green economy? Join us for a conversation on transforming our systems and ourselves with George Lakoff, professor emeritus of cognitive science and linguistics at UC Berkeley, Amanda Ravenhill, executive director at the Buckminster Fuller Institute, and Margaret Klein Salamon, founder and executive director of The Climate Mobilization.


High school students who attend this event in person are eligible to apply for a Climate One Arctic Adventurer Scholarship, an annual award that supports one student on a trip to the Arctic to learn about energy and climate

Image - George Lakoff

George Lakoff

Professor Emeritus of Cognitive Science and Linguistics, University of California Berkeley

Image - Ravenhill

Amanda Ravenhill

Executive Director, Buckminster Fuller Institute

Image - Margaret Klein Salamon

Margaret Klein Salamon

Founder and Executive Director, The Climate Mobilization

Image - Dalton

Greg Dalton

Founder and Host, Climate One