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Image - How to Live Forever

Marc Freedman on How to Live Forever

In How to Live Forever, founder and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life's most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short? 

In his new book, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons such as jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.  

But the answers also come from stories of Freedman's own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein's driver, a cabinet secretary who won the Presidential Medal of Freedom, and the gym teacher who was Freedman's father. You can read more about Freedman views on the power of intergenerational relationships here

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us. Freedman will discuss his new book at the beautiful Buck Institute, an organization dedicated to helping people live better longer. It is a special event you won't want to miss. 


This program is part of our Marin Conversation Series, which is supported in part by the Marin Community Foundation and Relevant Wealth Advisors.

n association with the Buck Institute

Buck Institute


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Marc Freedman

Founder and CEO,; Author, How to Live Forever: The Enduring Power of Connecting the Generations; Twitter marc_freedman

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Alison Gopnik

Professor of Psychology, UC Berkeley; Author, The Gardener and the Carpenter; Mind and Matter Science Columnist, The Wall Street Journal