The Inside Story of Levi Strauss and His Mark on America
Lynn Downey, Independent Scholar, Former Historian, Levi Strauss and Company; Author, Levi Strauss: The Man Who Gave Blue Jeans to the World
In conversation with Roy Eisenhardt
This program is part of our Good Lit series, underwritten by the Bernard Osher Foundation.
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. Despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Hear how Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership, and innovation. Dare we say, his story is riveting.