David Pogue: Apple—The First 50 Years

Today, as it nears its 50th anniversary, Apple is a global behemoth, one of the most valuable companies on the planet. But it’s been a rough and wild ride from scrappy startup to market leader. 

On April Fool’s Day in 1976, two twentysomethings named Steve founded a little company with the intention of spreading the computer revolution to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Steve Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

“CBS Sunday Morning” correspondent David Pogue comes to Commonwealth Club World Affairs to give the life story of Apple: how it was born, nearly died, was reborn under Steve Jobs, and became, under CEO Tim Cook, the giant it is today. He tells this story in his new book Apple: The First 50 Years, for which he conducted new interviews with 150 key people involved in the company’s growth, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers and executives.

Come hear Pogue’s take of the little company that did. Pogue busts some long-held myths, goes backstage for big successes and big failures (remember Lisa?), and looks at what can challenge Apple in its second half century.

NOTE: This podcast contains explicit language.