Every day we work hard to motivate coworkers, friends, family members and, most important, ourselves. Some people believe in positive reinforcement or financial incentives, others in tough love. But what works best? Ariely investigates what lies at the root of motivation—how it works, misconceptions and approaches to making better decisions in our own lives.
Professor of Psychology and Behavioral Economics, Duke University; Author, Payoff: The Hidden Logic that Shapes Our Motivations; Twitter @danariely
Chief Learning Officer, SAP—Moderator
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