Cell Power: Sprint CEO Dan Hesse (4/15/11)

Cell Power: Sprint CEO Dan Hesse

Dan Hesse, CEO, Sprint Nextel

Sprint wants to be recognized as the green leader in the wireless industry, says CEO Dan Hesse in this return visit to Climate One. Hesse warns against the proposed merger of AT&T and T-Mobile and announces the release of the fourth phone in Sprint’s green series, the Samsung Replenish. “As we meet here today,” Hesse says, “the innovative power of the wireless industry is under serious threat” by the proposed AT&T acquisition of T-Mobile. Much had already been written about the possible implications of the move for consumers and pricing, he says, “but to my surprise, very little attention had been paid to its potential impact on the wireless industry’s ability to foster innovation” – including innovation in the green space. “Wireless technology helps consumers by providing new ways to reduce, re-use, and recycle,” says Hesse. Take telecommuting. Just 3.9% of Americans regularly work outside the office, he says, even though wireless technology gives them access to the same information at their office desks. Hesse says Sprint is also working to address one of the industry’s lingering dilemmas: waste. Just 10% of mobiles phones are recycled each year in the United States, he says, meaning some 140 million phones end up in landfills. In 2008, Sprint set a goal to recycle 90% of the phones it sells. The new Samsung Replenish “is as green as we could make it,” says Hesse – energy-efficient, housed in recycled plastics, and made from 82% recyclable materials. In an effort to “take green really mainstream,” Hesse says, Sprint is lowering the monthly rate for the Replenish by $10 per month. The green moves and others – including connecting ECOtality’s Blink electric vehicle charging network, purchasing wind energy for its corporate headquarters, and upgrading the energy efficiency of its network – are done to improve the company’s brand, Hesse says, but also to motivate employees. “The thing about green is your people want to make it. They’re excited and love the fact that this is what we’re really focusing on, and that we have made it to a goal they care about,” Hesse says. “I’ve had zero pushback in getting people aligned and wanting to do it.”

This program was recorded in front of a live audience at the Commonwealth Club of California, San Francisco on April 15th, 2011