Uber makes complimentary and controversial headlines every day. Since its 2009 launch, it’s been influencing the minds and phones of millions worldwide. But what do we really know about Uber, and, more importantly, what lies ahead?

In the last eight years as a leader in the on-demand economy, Uber has battled lawmakers and competitors in emerging markets, facing protests and riots in cities from Paris to Mumbai; it has hustled to build the first self-driving car while also responding to major employee allegations. CEO Travis Kalanick is known as a ruthless businessman, appearing in the news almost as often as the Silicon Valley giant he runs. With competition from the likes of Google and Lyft, the company is valued at billions—and now there’s talk of an initial public offering (IPO). Uber continues to rise in value and global impact even while questions around finances, leadership, valuation and the future continue to arise. The question remains: What else should the public know?

Join Adam Lashinsky, journalist and best-selling author of Inside Apple, for a conversation about his new book, Wild Ride: Inside Uber's Quest for World Domination. Lashinsky will dive deep into the Uber universe, discussing what’s on the horizon for the company the world can’t stop talking about.