Understanding Digital Video and the Future of Social Media
Jon Leland, Founding Director of Creative Services, USA Network; Author, Internet Marketing: 8 Key Concepts Every Business MUST Know
Social media, mobile marketing and cloud-based computing are the most widely understood mega-trends that are revolutionizing online communications. In this eye-opening presentation, media innovator and pioneer Jon Leland goes a step further to illuminate how these new forms of multimedia—and digital video in particular—are creating revolutionary new channels that are democratizing media consumption and creation. Consumers are more empowered, but so are businesses and organizations as well as content creators. Anyone can now reach customers, audiences and constituencies in entirely new ways.
Surprisingly, in Leland's view, the real power is fueled by humanistic values, such as authentic engagement. Leland will explain the long-term implications of these fresh new digital video and social media ecosystems, including the veritable explosion in video-based pay-per-click advertising (via Facebook and YouTube), new content sponsorship trends (via Kickstarter and Patreon) and the latest music offering from Apple.