Past Event

Jonah Berger: Why Things Catch On

Jonah Berger

This program is sold out. You may add your name to the waitlist below.

Note new San Francisco location and timing!

James G. Campbell Jr. Assistant Professor of Marketing, Wharton School, University of Pennsylvania; Author, Contagious: Why Things Catch On

Why do e-mails get forwarded and videos go viral? What makes things popular? Wharton marketing professor Berger knows why. He will discuss six basic principles that he says drive everything from consumer products to YouTube videos to become contagious. Whether you are looking to make a big splash with a new product or get an important message out there, Berger will show you how you can create contagious content and help your ideas catch on.

MLF: Business & Leadership
Location:  SF Club Office
Time: 6 p.m. check-in, 6:30 p.m. program, 7:30 p.m. book signing
Cost: $20 standard, $8 members, $7 students (with valid ID)
Program Organizer: Kevin O'Malley

March 14, 2013