How Business Can Thrive in the Digital Media Revolution

How Business Can Thrive in the Digital Media Revolution


Larry Kramer, Professor, Newhouse School, Syracuse University; Founder, CBS Marketwatch; Author, C-Scape


In an era of enormous technological change and upheaval, superstar digital entrepreneur, venture capitalist and educator Kramer offers valuable wisdom to businesses trying to find their way in the C-Scape: the digital landscape where consumers are in control. Kramer explains which strategies are dying and which will help businesses thrive in a radically changed media environment.


MLF: Business & Leadership
Location:
SF Club Office
Time: 5:30 p.m. networking reception, 6 p.m. program
Cost: $8 members, $20 non-members, $7 students (with valid ID)
Buy the Book: Purchase Larry Kramer's C-Scape: Conquer the Forces Changing Business Today from The Commonwealth Club's online bookstore.
Program Organizer: Kevin O’Malley