CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing. IDEO is a leading design firm that has introduced us to ‘design thinking’. Can we use this approach to find creative solutions and to discover new alternatives for business and society as a whole? Come find out.
Location: SF Club Office
Time: 6 p.m. check-in, 6:30 p.m. program, 7:30 p.m. reception and book signing
Cost: MEMBERS FREE, $18 non-members, $7 students (with valid ID)