Adam Werbach, CEO of Saatchi & Saatchi Former President, Sierra Club (4/10/2008)
Adam Werbach, CEO, Saatchi & Saatchi
A lot has happened since Adam Werbach declared environmentalism dead in a speech to The Commonwealth Club in 2005. In 2007, Werbach's sustainability agency Act Now helped Wal-Mart engage its 1.3 million employees in one of the largest grassroots sustainability movements to date - the Personal Sustainability Project. In January 2008, Act Now was acquired by Saatchi & Saatchi, a hothouse for world-changing ideas with over 7,000 employees in 84 countries. Together they aim to become the sustainability agency of record for the world's leading corporations. Their purpose: help companies grow their businesses and preserve the planet through strategy, product and supply-chain innovation, workforce engagement and marketing. The mission: create a consumer revolution for social change.
This program was recorded in front of a live audience at the Commonwealth Club on April 10, 2008.