Building Brands in a Digital World
Michael Kroll, Director of Brand Strategy for Online Services, MicrosoftStuart Tenzer, Founder, Coast Road Media LLCHal Milstein, Partner, Sheppard Mullin Richter & HamptonTed Max, Partner, Sheppard Mullin Richter & HamptonTim Chang, Principal, Norwest Venture PartnersMartine Paris, Head of Content Acquisition, PlaySpan Marketplace – Moderator
Building a better mousetrap, widget, or search engine isn’t enough. Hear from leading branding professionals and trademark counsel for an in-depth discussion of how to build a compelling brand and online brand development strategies as well as best practices regarding brand protection and enforcement in both the actual and virtual worlds.
Location: Silicon Valley Bank, 3005 Tasman Dr., Santa ClaraTime: 6 p.m. check-in, 7 p.m. programCost: $12 members, $20 non-membersAlso know: In association with Sheppard Mullin Digital Media Law Forum