Building Brands in a Digital World

Michael Kroll, Director of Brand Strategy for Online Services, Microsoft
Stuart Tenzer, Founder, Coast Road Media LLC
Hal Milstein, Partner, Sheppard Mullin Richter & Hampton
Ted Max, Partner, Sheppard Mullin Richter & Hampton
Tim Chang, Principal, Norwest Venture Partners
Martine Paris, Head of Content Acquisition, PlaySpan Marketplace – Moderator

Building a better mousetrap, widget, or search engine isn’t enough. Hear from leading branding professionals and trademark counsel for an in-depth discussion of how to build a compelling brand and online brand development strategies as well as best practices regarding brand protection and enforcement in both the actual and virtual worlds.

Location: Silicon Valley Bank, 3005 Tasman Dr., Santa Clara
Time: 6 p.m. check-in, 7 p.m. program
Cost: $12 members, $20 non-members
Also know: In association with Sheppard Mullin Digital Media Law Forum