Commonwealth National Podcast

Online Personas: Defining the Self in a Virtual World (11/30/2006)


Shawn Gold, Vice President of Content and Marketing, MySpace
Robin Harper, Vice President of Community, Second Life
Reid Hoffman, Founder and CEO, LinkedIn
Mark Zuckerberg, Founder and CEO, Facebook
David Ewing Duncan, Journalist; Author-Moderator

Online social networking sites are now among the most popular web sites on the internet. Facebook is the seventh most trafficked site in the U.S., and millions of young trendsetters have made MySpace and Second Life the most disruptive forces to hit pop culture since MTV. LinkedIn is at the forefront of an emerging networking frontier focused on business and boasting a network of more than 7 million professionals. In a world of IMers, bloggers, podcasters, burners, P2P buccaneers, mashup artists and phonecam paparazzi, people have entirely new ways of expressing and reinventing themselves, and fact can blend with fiction. The founders of the most successful and innovative web sites allowing people to interact, trade, meet and network will explore how their sites are evolving to keep up with the future of online networking.

This program was recorded in front of a live audience on November 30, 2006.