Nick Hayes: Marketing is Broken, but Influencers Can Fix It (5/20/09)
Nick Hayes, President, Influencer50 Inc; Author, Influencer Marketing: Who Really Influences Your Customers?
Purchasing decisions made within organizations have changed over the past decade, but marketing hasn’t. Today, networks or “ecosystems” of influencers shape enterprise purchase decisions. Hayes draws from work with clients IBM, Microsoft, Oracle, SAP and Orange to show how to identify the diverse individuals who influence decision-makers in a market, how they influence, and how to engage them.
This program was recorded in front of a live audience at the Commonwealth Club of California on May 20, 2009.