Ending the Illegal Trade in Wildlife (3/17/09)
Bo Derek, Board Member, WildAid; President, Bless the Beasts; Actress, 10
Peter Knights, Executive Director and Co-founder, WildAid
WildAid’s unique model of "conservation through communication" reaches up to 1 billion people a week through donated media space and celebrity spokespeople from the world of movies and sport. With stars like Jackie Chan, Ralph Fiennes and Harrison Ford delivering the message "when the buying stops, the killing can, too,” WildAid focuses on the debilitating demand of illegal trade. Legendary actress Derek (the movie 10) and WildAid Executive Director Knights will describe the threats and extent of the illegal wildlife trade and WildAid's efforts to curtail it.
This program was recorded in front of a live audience at the Commonwealth Club of California on March 17, 2009.