The Changing Role of the Older Adult in Culture and the Marketplace (5/18/09)

Mary Furlong, Ed.D., President and CEO, Mary Furlong & Associates

The role of the older adult in society has changed dramatically since World War II. Furlong is a leading authority on the baby boom generation. She will speak about how socially and consumer-conscious companies understand the real needs of this growing and changing market. Furlong has appeared on CBS, PBS, NPR and NBC and has been featured in The New York Times, USA Today, Fortune, People and Fast Company, among other publications.

This program was recorded in front of a live audience at the Commonwealth Club of California on May 18, 2009.