IDEO’s Kelley Brothers: Unleash Your Creative Potential
David Kelley, Founder, IDEO; Co-author, Creative Confidence: Unleashing the Creative Potential Within Us All
Tom Kelley, Partner, IDEO; Co-author, Creative Confidence: Unleashing the Creative Potential Within Us All
In conversation with Robert Sutton, Professor, Stanford University; Author, Scaling Up Excellence
Creativity pioneers David and Tom Kelley have defined the very landscape of design-thinking with their founding of IDEO and the Stanford d.school, and with their iconic innovations in product, company culture and design education. Under the Kelley brothers' leadership, IDEO churned out several illustrious products of the digital generation — from the first mouse for Apple to the thumbs up/thumbs down Tivo button. They championed the avant garde approach of using design to tackle sticky problems and translated those techniques to academia. Now they've chronicled their design-thinking backgrounds into a compelling narrative, Creative Confidence: Unleashing the Creative Potential Within Us All, outlining principles and strategies to unlock the design-fertile right brain in each of us. Hear from the best in the business to unleash your innovation in your personal and professional endeavors.