Muhammad Yunus: 2006 Nobel Peace Prize Winner; Founder, Grameen Bank
2006 Nobel Peace Prize Winner; Founder, Grameen Bank; Author, Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs
Microcredit pioneer and Grameen Bank founder Yunus shows how he believes the social business model can harness the entrepreneurial spirit to address poverty, hunger and disease. Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations including BASF, Intel, Danone, Veolia and Adidas, as well as entrepreneurs and social activists worldwide. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains that public and corporate policies must adapt to make room for the social business model; and claims that social business holds the potential to redeem the failed promise of free-market enterprise.
This program was recorded in front of a live audience in San Francisco at The Commonwealth Club on May 24, 2010