Commonwealth National Podcast

Making Social Media Work for You: Big Tools for Small Businesses

Duration: 
1:04:51

Jeremy Toeman, Founding Partner, Stage Two Consulting
Adam Lasnik, Search Evangelist, Google
Chris Lindland, Founder, Coradarounds
Ben Parr, Associate Editor, Mashable.com
Sarah Lacy, Valley Girl Columnist, BusinessWeek; Co-host, "Tech Ticker"; Author, Once You’re Lucky. Twice You’re Good - Moderator

Many small businesses and nonprofits can’t afford to buy print ads and hire PR professionals, but these days, do you even need to? Social media and online marketing tools are fast becoming the most efficient tools to market and communicate with constituents/customers/members. But it’s not quite as easy as tweeting small business products or setting up a Facebook fan page. Before diving in head first, learn the most common mistakes and prime opportunities in the social media world. How can your company use networks like Facebook, Google and Twitter? Come hear the leaders in this contemporary marketplace reveal the secrets of small-business success.