James Letz: The Future of Cars and the Auto Industry

Duration

1:05:28

The Future of Cars and the Auto Industry

James Lentz, President/COO, Toyota, USA, Inc.

Toyota is known for creativity and a commitment to sustainable development, but is it enough in today's ultra-competitive globalized car industry? Come hear the unique perspective of industry veteran Lentz, who launched the innovative Scion brand in 2001, on what automakers are doing to ensure vehicles are a benefit, not a burden, to society and what future designs may be on the horizon.

This program was recorded in front of a live audience at the Commonwealth Club of California on November 17, 2009.

Commonwealth Club World Affairs

The leading national forum open to all for the impartial discussion of public issues important to the membership, community and nation. The Commonwealth Club World Affairs of California is the nation's oldest and largest public affairs forum. Each year, we bring nearly 500 events on topics ranging across politics, culture, society and the economy to our members and the public, both in-person and via extensive online and on-air listenership and viewership.

The views of Club speakers are their own and their participation does not constitute or imply endorsement or recommendation by Commonwealth Club World Affairs.

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