Howard Schultz, Chairman and CEO of Starbucks (4/4/11)

Duration
1:04:58

Howard Schultz, Chairman and CEO, Starbucks; Author, Onward: How Starbucks Fought for Its Life Without Losing Its Soul


In conversation with Chris Anderson, Editor-in-Chief, Wired


One of the world’s most influential corporate leaders shares how a small Seattle coffee shop spawned a global empire. Schultz discusses what he’s learned on his journey from small business owner to head of a company with more than 17,000 locations.


This program was recorded in front of a live audience at the Mark Hopkins Hotel in San Francisco on April 4, 2011