Chris Anderson: Free-Conomics
Chris Anderson, Editor-In-Chief, Wired Magazine; Author, Free: The Future of a Radical Price
Apparently there is such a thing as a free lunch. Radiohead and Nine Inch Nails capitalized on offering their music for free, Google lets us search, e-mail and use all kinds of free applications, and AT&T will give you a cell phone gratis, if you just buy their monthly plan. These are only a fraction of the businesses that have helped to establish a full-fledged economy based on the concept of zero dollars down.
This program was recorded in front of a live audience at the Commonwealth Club of California, on September 23, 2009.