Lethal Generosity: Contextual Technology and the Competitive Edge

Shel Israel, Author, Lethal Generosity: Contextual Technology and the Competitive Edge
Robert Scoble, Chief Startup Liaison, Rackspace; Author, Age of Context: Mobile, Sensors, Data and the Future of Privacy
Kevin O’Malley, President, TechTalk / Studio — Moderator

"Lethal generosity" is the concept that says by treating your customers with kindness and giving them highly personalized experience, companies will absolutely trump competitive efforts to hijack them. Joined by frequent collaborator Robert Scoble, Shel Israel will present a digital landscape where power has shifted from sellers and brand efforts to buyers who use social media to influence each other — and where he says contextual technologies such as mobile, IoT, data and location allow merchants to treat customers to unprecedentedly positive experiences.

October 13, 2015