The Business Solution to Poverty
Mal Warwick, Co-author, The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
More than 60 years after the rich nations of the world began acting to end poverty, and after the expenditure of more than $2.5 trillion, more people today are living on $2 a day or less than the total population of the planet in 1950. Despite continuing optimism from the World Bank and the United Nations that they’re on track to eradicate poverty, Mal Warwick argues that traditional methods have failed and that only the private sector possesses the resources and the incentives to do the job. This lively presentation will explain how entrepreneurs and existing businesses can design, produce and market income-generating products that will enable 2.7 billion $2-a-day customers to lift themselves out of poverty.