Past Event

Kimpton Hotels and Restaurants: Authentic LGBT Marketing Success

Image - Kimpton Hotels and Restaurants: Authentic LGBT Marketing Success
Fri, Aug 15 2014 - 12:00pm

Steve Pinetti, Senior Vice President, Inspiration & Creativity, Kimpton Hotel and Restaurant Group

One progressive boutique hotel chain changed the face of modern marketing by addressing an authentic and open outreach campaign to the LGBT community. Kimpton Hotel Group harnessed LGBT support and engagement – launching in San Francisco and then expanding around the country by transforming a social vision into solid financial results. Pinetti, one of the key minds behind this initiative, will discuss how to apply these lessons to today’s evolving marketplace.