Past Event

Design Thinking with Yves Behar and Tim Brown

Thu, Mar 21 2013 - 6:30pm

Yves Béhar, CEO/Founder, fuseproject; COO, Jawbone
Tim Brown, President and CEO, IDEO
Peter Schwartz, Co-founder, Global Business Network; Senior Vice President, Salesforce - Moderator

Design is not just for house interiors or a tech gadget’s user interface. Design has come to infiltrate how great leaders think, collaborate and tackle the world’s smallest and greatest problems. The idea of design thinking, often credited to IDEO CEO Tim Brown, has transformed analytical thinking into creative yet practical problem solving. It is thinking outside the box come to life. Yves Béhar has leveraged his design ethos with a dedication to quality and a positive consumer-product relationship, and has led a number of diverse design projects like One Laptop Per Child and the NYC Condom, for that city's Department of Health. Join us as the wizards of design thinking Brown and Béhar dissect the formula for harmonizing industry, beauty, brand and meaning.