Lost in the Wash
Lost in the Wash: Communications and Branding in the “Post-Green Age”
William Brent, Executive Vice President, Energy, Cleantech and Sustainability, Weber ShandwickAron Cramer, President and CEO, BSRDara O’Rourke, Co-founder, Good Guide, Associate Professor, UC Berkeley
Today, items from hand soap to tomatoes are labeled as “eco-friendly” or “sustainable,” but if everything is green, nothing really is. At a time when addressing global sustainability challenges is a priority for many brands, how do companies engage and motivate consumers who have green fatigue? Join us for a conversation about communications clutter from experts in corporate sustainability and consumer marketing.
Location: SF Club OfficeTime: 11:30 a.m. check-in, noon program, 1 p.m. networking receptionCost: $20 standard, MEMBERS FREE, $7 students (with valid ID)