Past Event

Sustainable Brands and the New Consumer Relationship

Wed, May 4 2011 - 6:00pm

Sustainable Brands and the New Consumer Relationship

This program is postponed

Josh Dorfman, Author; Radio/TV Personality, The Lazy Environmentalist; CMO, GoodGuide.com
Seth Farber, Chief Marketing Officer, the GAP
Bill Morrissey, VP Sustainability, The Clorox Company
Judi Shils, Founder and Executive Director, Teens Turning Green
KoAnn Vikoren Skrzyniarz, Founder and CEO, Sustainable Life Media – Moderator

The winning brands of the future increasingly will be sustainable. Building them takes a new kind of thinking, a new set of tools and commitments, and a new contract between brands and consumers. Get a preview of what 800 industry leaders in June will explore in driving the shift to better brands, how innovators are thinking about the opportunities this shift represents, and how brands are working to encourage consumers to play along.

MLF: Business & Leadership
Location:
SF Club Office
Time: 5:30 p.m. networking reception, 6 p.m. program
Cost:
$20 standard, $8 members, $7 students (with valid ID)
Program Organizer: Kevin O’Malley