Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach
Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach - Public Support for a Deal in Copenhagen
Adam Werbach, CEO, Saatchi & Saatchi SSeth Farbman, Managing Director, Ogilvy & Mather Jon Krosnick, Professor of Communication and Political Science, Stanford UniversityGreg Dalton, Founder, Climate One
What do people around the world think about the threat of climate change and the promise of a new clean economy? Are they informed about the international negotiations in Copenhagen? If clean energy doesn't become a kitchen table issue, will the negotiations succeed? Some of the world's biggest advertising companies are putting aside their rivalries to collaborate on a new global campaign - Hopenhagen - about the hope of a green and prosperous future. Will they have any impact? How can they reach people outside the "environmental elite?" Experts discuss what's at stake.
Location: Club OfficeTime: 11:30 a.m. check-in, noon programCost: $8 members, $15 non-members, students free (with valid ID)