What Marketers Need to Know About Generation Y

Kit Yarrow, Co-author, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail; Professor, Golden Gate University; Consumer Research Psychologist

Based on hundreds of interviews, focus groups across the country and a 2,000-person survey, Yarrow explains how the unique psychology of today's teens and twenty-somethings has resulted in a whole new breed of consumer. She offers insights and tips to more effectively partner with them to develop and market brands and products they'll love

MLF: Business & Leadership
Location: SF Club Office
Time: 5:30 p.m. networking reception, 6 p.m. program
Cost: $8 members, $15 non-members, $7 students (with valid ID)
NEW: Buy the Book: Order Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail, by Kit Yarrow, from The Club's eBay store (link takes you to new site). If you order the book fewer than five business days before the event, it will be available for pick up at the event. If you order more than five business days before the event, the book will be sent to you.
Program Organizer: Kevin O'Malley