Fri, Jan 11 2013 - 12:00pm
Lost in the Wash: Communications and Branding in the “Post-Green Age”
William Brent, Executive Vice President, Energy, Cleantech and Sustainability, Weber ShandwickAron Cramer, President and CEO, BSRDara O’Rourke, Co-founder, Good Guide, Associate Professor, UC Berkeley
Today, items from hand soap to tomatoes are labeled as “eco-friendly” or “sustainable,” but if everything is green, nothing really is. Read more »